D&D Core Monsters
2022 Wizards of the Coast | Paolo Vacala
The overall positive response of a cutesy style Dungeons & Dragons monster illustration is what inspired the creation of this guide. My mentor on the D&D Art Team connected me with the Wizards of the Coast Franchise Department to create a style guide intended to be used for consumer products.
Franchise Development, Illustration, Demographics
Wizards of the Coast
Summer, 2022
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These art examples I pulled are included in the guide itself, and give a solid feel for the kind of style I was going for. I knew this vibe was missing from the already existing franchise guides, and felt it could make a splash internally and externally when utilized by designers.
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Monsters illustrated in this guide are D&D core monsters, intensely iconic to the game and brand. My original illustration that caught a lot of attention was of the gelatinous cube, my goal was to illustrate more icons to be included in the guide.
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After finishing the monster illustrations I was looking to provide supplementary designs, patterns, and illustrations for increased versatility and usage of the guide. (I made a dragon now I have to make a dungeon.) I illustrated a version of the Tomb of Horrors, an absolute D&D icon, however pretty creepy. I was up for the challenge!
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These fun slogans and a stylized D&D ampersand increased the design possibilities of the guide!
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Here is the final consumer products style guide. Please do not use content from this guide as it is property of Hasbro, I was given legal permission to showcase this in my portfolio.
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About a year later the gelatinous cube illustration was printed on D&D staff sweatshirts at San Diego Comic Con 2023! I loved having the opportunity to explore illustrating in a vector format as part of my internship, and I am delighted to know that the work is being put to use!