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Count Drink-ula Seltzer
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First I researched the hard seltzer market, looking to design something that can stand out and compete in store refrigerators. Next, I created a moodboard for my demographic — 30-40 year olds with a taste for gothic inspired and alt artwork.
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My idea was to design a Dracula inspired creature, which I can have as the face of Count Drink-ula. Included are creature design and logotype exploration, as well as initial concepts for the beverage carrier.
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I decided to combine the best of my initial two drinkula designs, and then experiment with colors. I needed to be careful that the palette would not cause contrast issue, making the typography difficult to read. The colors I had here were not giving the right gothic/vampire vibe I was looking for.
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After going with a magenta/crimson theme for the palette, I designed the can wrap. Busyness, illegibility, and hierarchy were things I took into consideration during the process of tweaking and optimizing the design.
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I utilized blender to model, texture, and render out the product shots. In addition, I searched out product photography techniques, and lighting practices to implement in the scenes.
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Count Drink-ula has got to be one of my favorite projects. During it, I was so immersed in the world of beverage design and printing. Additionally, sharpening my dieline design skills, and getting to format my can wrap for physical manufacturing were cool takeaways.