about & contact
WETRAT
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Here is my original project brief and name brainstorm. Since then, I decided to hone in on making the brand be more about a unique identity for the skateboarding community of Seattle than designing for thrasher and mad magazine enjoyers who are also skaters.
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I started exploration for the logo design of WETRAT by making quick 30-second to a minute sketches, just to get immediate ideas onto paper. Given the subject matter and audience, I was initially looking to make something illustrative and messy.
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Considerations at this stage included readability, functionality and versatility of the mark, and a healthy logo-to-text balance. Reference was also utilized here in order to accurately illustrate a wet rat in a simplistic vector style.
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One of the main components of this assignment is to design an unboxing experience for the consumer. I researched reference of packaging marketed towards similar demographics, and looked to expand and innovate upon those ideas for my unique identity.
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I utilized a laser cutter to engrave and cut out my tags and packaging! Enjoy!
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Overall this project was a useful dive into the fashion branding industry, exposing me to alternate design styles and fabrication methods!